Opportunities and Challenges of Personalization at Scale

Today’s consumers expect a high degree of personalization in their interactions with brands. Amazon, Uber, Airbnb and other internet-first brands continue to raise the bar on what consumers expect.

More personalized experiences also increase revenue. Boston Consulting Group found that brands that create personalized experiences are seeing revenue increases of 6% to 10%, and McKinsey reported that “targeted communications that are relevant and useful can create lasting customer loyalty and drive revenue growth of 10 to 30 percent.”

In reality, personalization is not an all-or-nothing value proposition. Brands are taking incremental steps to improve personalization in order to create memorable moments throughout the whole customer lifecycle. This webinar will cover some of those steps, including:

• Core elements of personalization throughout the customer journey
• Strategies for collecting more customer data to improve personalization
• Data integrity and creating a single customer view of the customer
• Optimizing communication for omnichannel customer interactions

SPEAKERS:
• Jon Mandell, SVP, Membership Marketing and Global Ecommerce at WW
• Ujjwal Dhoot, CMO at DXL Group
• David Henry, Director of Product Marketing at Amperity
• Moderator: Veronika Sonsev, Co-Founder at CommerceNext

Photo by Álvaro Serrano on Unsplash

Sponsored by Amperity