A flow is a prebuilt sequence of actions, typically including email and SMS messages. A person enters a flow when they perform a specific action — such as when someone joins a list, is added to a segment, makes a purchase, or abandons their cart. Flows allow you to connect to the right person at the right time, while seamlessly managing the customer lifecycle. 

If you're new to building flows in Klaviyo or you have strategic questions about your current setup, this session is for you! 

Have you ever wondered:

• What flows should I build first?
• What are best practices when building flows?
• What's the difference between a flow and a campaign?
• How do I know if my flows are performing well?

Bring these questions (and more!) to this session, and leave feeling empowered to use Klaviyo to the fullest. You’ll also gain insights from your peers in the audience, as they ask questions regarding their goals and priorities. 

Klaviyo experts will use a live demo account to provide guidance, direct you to the resources you need, and answer as many questions as possible. 

Attend this session if: you have any outstanding questions about Klaviyo flows, you’re interested in hearing other marketers' questions, or you’re generally looking for additional support using the flow builder. 

In this session, we will: answer your Klaviyo flow questions live. 

Please note: these sessions are 30 minutes long.