How To Use AI To Craft an Authentic and Profitable Customer Journey

In today's rapidly evolving ecommerce landscape, retailers face the daunting challenge of keeping up with consumer demands for seamless, personalized shopping experiences. In this webinar, you'll learn from retail industry leaders how the strategic use of AI and machine learning not only improves the entire customer journey but significantly increases lifetime value and satisfaction. Discover actionable strategies to:

Cultivate Authentic Connections with AI: Learn to use AI to create genuine connections, ensuring deep resonance and lasting trust with every interaction.

Demystify AI for Non-Techies: Gain insights into making AI approachable for marketing professionals without a technical background, focusing on using AI to enhance the customer journey.

Boost Operational Excellence: Learn strategies for achieving operational excellence through full journey optimization and effective testing systems.

Speakers:

• Ann Marie Ippoliti, VP Digital Commerce, Michael Kors
• Hani Batla, CIO/CTO, Adorama
• Michelle Pacynski, VP, Digital Innovation, Ulta Beauty
• Matt Gould, Chief Commerce Officer, Apply Digital
• Meghan Stabler, Senior Vice President Marketing, BigCommerce
• Allan Dick, Co-Founder, CommerceNext

• Sponsored by Apply Digital and BigCommerce

Photo by Oleh Slobodeniuk