Álvaro Covões
Managing Director, Everything is New
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Álvaro Covões, founder and general manager of Everything is New was born in the Show Business.
Everything is New, the company created in 2007, has been responsible for some of the most important shows held in Portugal.
Artists like AC/DC, Adele, Beyoncé, Billie Eilish, Bon Jovi, Coldplay, Ed Sheeran, Eddie Vedder, Guns N ’Roses, Leonard Cohen, Madonna, Muse, One Direction or shows like Violetta and Cirque Du Soleil have already attracted thousands of Portuguese spectators.
In addition to shows Alvaro is also responsible for what is considered the most important national festival, NOS Alive, which is currently on the route of the main world festivals. With 14 editions, artists and bands like Artic Monkeys, Bob Dylan, Depeche Mode, Foo Fighters, Grace Jones, Metallica Neil Young, Pearl Jam, Radiohead, Rage Against The Machine, Sam Smith, The Cure, The Smashing Pumpkins were already part of the line-up.
Still in the festivals, Everything is New launched in 2011 the first edition of the Fado Madrid Festival, which aimed at internationalization of Fado.
Today the festival already has editions in Madrid, Seville, Barcelona, Rio de Janeiro, São Paulo, Bogota, Bueno Aires, Quito, Panamá, Lima, Santiago do Chile, Rabat, Casablanca and Shanghai.
In 2013, Everything is New launched the exhibition business, having held in that same year what was the most viewed temporary exhibition in Portugal to date, with 223 thousand visitors, “Joana Vasconcelos at Palácio Nacional da Ajuda”. In 2014, Everything is New also brought two more successful exhibitions, “The Nordic Landscape of the Prado Museum” and “Os Saboias. Reis e Mecenas, Turim (1730-1750)”. In 2019, brought for the first time in Portugal the exhibition of Banksy: Genius or Vandal.