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About This Webinar
SEO Beyond the 10 Blue Links – Owning the Search Shelf-Space

In today’s evolving search landscape, ranking for the traditional 10 blue links is no longer enough. With AI-powered search, featured snippets, “People Also Ask (PAA)”, and Google’s Search Generative Experience (SGE), organic visibility is now about securing the right “shelf-space” across multiple search touchpoints.

Join Wayne Cichanski (Vice President of Search & Site Experience at iQuanti) as he unpacks SEO 2.0—an approach that goes beyond rankings to systematically identify and capture the search real estate that matters. Learn how financial brands can optimize for high-intent moments, leverage structured data, and align content strategies to dominate across AI-driven search experiences.

This session will provide a data-driven framework for navigating search volatility and ensuring your brand remains discoverable in an era of dynamic, multi-faceted search results.

Key Takeaways:
  • How to analyze and capture search shelf-space across evolving SERP features.
  • A data-driven SEO 2.0 framework to optimize for visibility, engagement, and conversion.



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Wayne Cichanski
Vice President Search & Site Experience, iQuanti
Wayne is a digital marketing executive, thought leader & expert in search strategy and site experience, as well as an international speaker with over 28 years of experience in digital marketing, web strategy, and search.

Wayne heads the global SEO and site experience practice at iQuanti, an award-winning digital marketing agency. Wayne has worked with leading enterprise clients such as American Express, Chase, Discover, Goldman Sachs, 3M, Honeywell, and Mayo Clinic, and his writings and blogs can be found in publications like Search Engine Journal, Search Engine Watch, Inc., CMO.com, and The Wallstreet Journal.
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