How do consumers view brands that put the spotlight on mental health? In the wake of Covid-19, consumers are becoming more aware of their mental and physical health than ever before — with 75% of women and 49% of men in the U.S. reporting worsened mental health since the pandemic began. Understandably, many are calling on brands to prioritize mental wellbeing, for both their employees and their customers. To not only survive but thrive in today's market, modern brands need to evolve — and everything points towards prioritizing mental health. Will you move with the times or get left behind?

In this VB Live event, you'll learn how brands are building emotional connections by weaving mental health into their campaigns, from Latana CMO & CGO Angeley Mullins. Plus, you'll hear from the expert at Spill, a workplace therapy app, about important shifts they’ve witnessed since the pandemic began, top-notch tips on how to incorporate mental wellbeing into branding, and more.

Registration is free!

Presented by VentureBeat x Latana. Backed by machine learning technology, Latana Brand Tracking helps brands make better marketing decisions by delivering scalable brand management insights.