Webinar: Embracing the new era of local shopping: Driving in store sales with hyperlocal marketing by Inside Retail

Embracing the new era of local shopping: Driving in store sales with hyperlocal marketing

About

The global pandemic has fundamentally shifted how Australian consumers shop and accelerated retail’s omni-channel revolution. Though, what does this mean for retailers looking to connect with customers and boost in store sales in 2022?

ShopFully, the tech company connecting millions of digital consumers worldwide with the stores around them, has partnered with Nielsen Media Analytics to survey Australian consumers and retail industry leaders to understand the behavioural shift and answer this very question.

In this webinar, ShopFully and Nielsen will unveil the latest retail research into the emerging wave of hyperlocal marketing and digital catalogues and outline the changing consumer shopping behaviours. They will also unpack the opportunity to increase visibility and drive purchases through smart, hyperlocal marketing and digital catalogues.

This webinar is not to be missed for brand marketers, retailers and agencies alike.

Presenters

Dean Vocisano

Country Manager Australia, ShopFully

Dean Vocisano is the Australian Country Manager of ShopFully, where he pairs over 15 years of marketing experience with leading digital technology to provide Aussie retailers with digital super powers.

Since successfully launching ShopFully to the Australian marketplace in 2017, Dean has supported local retailers to drive traffic into their physical stores through embracing digital catalogues and omnichannel marketing and advertising strategies

Shruthi Babu

Director - Media Analytics and Consumer Research, Nielsen

Shruthi has over 15 years of experience managing Quantitative and Qualitative consumer research and media analytics studies. She has widespread experience on working on projects such as market landscape, sponsorship impact, brand effectiveness, brand trackers, U&A, customer experience, concept testing to name a few within FMCG, retail, finance, tourism and government.

Jo-Anne Hui-Miller

Managing Editor - Premium & Features, Inside Retail

Jo-Anne Hui-Miller is managing editor at Inside Retail Australia, Asia and New Zealand, the industry's leading source for news, features, insights and analyses. With more than 100,000 digital subscribers, Inside Retail is aimed at C-suite executives from around the globe and covers a wide range of topics from the latest e-commerce trends to inspirational retail design and leadership advice.

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