The cost of technology research highlights some profoundly impactful dynamics that are impacting the way accountants view their software spend and the impact this is having on their relationships with vendors as well as with clients.

Della Hudson, Minerva Accountants and Alex Falcon Huerta, Soaring Falcon will be on hand to give their personal perspectives and reflect conversations they have had with their peers on just this subject.

As both see themselves very much as early adopters and avid exponents of technology, their views on the challenges raised will provide essential colour to hard data.

Is the rise in the cost of servicing clients reflected in their own P&L?
Does this impact the relationship between them and their clients?
What is the outlook for their own technology over the next couple of years?
What do they think vendors need to do to help more accountants get nailed on revenue benefit?

The recording will be made available for viewing on demand shortly after.