Building an Online Community with Style

Lee Schneider is the founder and communications director at Red Cup Agency. Red Cup builds networks for startups, working in traditional PR, social channels and advertising. He is the author of the Amazon bestselling book "Be More Popular: Culture Building for Startups," ranked at #1 in the Amazon Startup category, and also "Chronicle of a Startup Town: Los Angeles." His background includes 20 years of media production for Dateline NBC, Good Morning America, A&E, The History Channel, The Learning Channel, Bravo and Food Network. He is the co-founder of three children and is married to a goddess.

Natalie Mik was born and raised in Duesseldorf (Germany), a city known for contemporary fine art. She moved to Los Angeles to live in the creative hub of contemporary culture where people from all over the world gather to create a more viable global community.

Natalie is interested in working at the intersection of art and technology. As an independent curator and writer for contemporary art and visual culture, she feels passionate about developing art projects with social commentary to inspire people, bridge cultures and build communities. Natalie is also an account manager at Red Cup Agency. Red Cup is a communications and PR agency that helps startups and entrepreneurs build a community around their businesses.

Founder and CEO of Fovo, a venture-backed digital media and commerce company founded by industry veterans. Fovo is currently in stealth mode and will be launching at the end of Q1 2016.

Founder, Head Designer, and CEO of dMondaine, an innovative luxury shapewear brand based in Los Angeles, California. dMondaine is fashion and function, selling in the world's top luxury boutiques and department stores, as well as direct-to-consumer.

Concepted and created the brand from the ground up. Designed the collection and managed technical design and production.

Opened accounts with luxury wholesalers including Net-a-porter.com, Neiman Marcus, Saks Fifth Avenue, Barney’s, Selfridges, Harvey Nichols, Anthropologie, Shopbop, and hundreds of contemporary womens' ready to wear and lingerie boutiques worldwide. Designs seen in Women's Wear Daily (WWD), Italian Vogue, Vogue UK , Vogue US, Lucky Magazine, Cosmopolitan Magazine, People Style Watch, and more.

Acted as the face of the brand with numerous press appearances on TV, web and in print.

A successful entrepreneur, brand builder and luxury designer with 15 years of fashion industry experience. Extensive knowledge of wholesale and direct-to-consumer business models. Classically trained fashion illustrator and designer. Visionary with a pulse on fashion and a track record of innovation.