About
Our Senior Account Manager, Zak Averre is presenting this Friday's webinar all about reaching your reader with user intent. Covering the following points, defining user intent, the different types of searches, how to identify your audience, and speaking to their needs. You don't want to miss this one, sign-up now!
Agenda
  • Defining user intent
  • Different types of searches
  • How to identify your audience
  • Speaking to their needs
Presenters
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
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Zak Averre
Senior Account Manager
Zak Averre has been working in marketing for over 6 years. In that time, he’s worked across several continents, learning his trade at Saatchi and Saatchi Cape Town before moving to the UK to pursue a career in content management and generation.

Zak originally studied English Literature and Anthropology, which gave him the skillset to understand audiences, their needs, and how to effectively communicate brand messaging. He is always looking for ways to learn more about our relationship with communication and develop interesting ways to engage readers and help bring brands and customers together.
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