LIVE TRAINING SESSION
[Strategy Session] BFCM Offer and Promotion Strategy
Learn how to identify the best offer and promotion strategy for your brand and audience this holiday season.
A strategy session is a thought-provoking session where you'll learn industry best practices to inspire your future marketing strategies.


Event description: We sometimes refer to Black Friday Cyber Monday (BFCM) as “the ecommerce World Cup (or Superbowl!)." Just like any major sports tournament, the winning team is usually the one who is the best prepared - with the best strategy in place. For BFCM, a key part of preparation is your offer and promotion strategy. In this session, we’ll explore a range of different discounting strategies (and even discount alternatives), so you can hit the playing field confident that you have what it takes to win.


TIPS FOR SUCCESS
  • Use a second monitor or separate device so you can view both the webinar and your account.


  • Come ready to learn and engage with other Klaviyo business owners and marketers.


  • Prior to the training, take a quick look at how your offers performed last year.
SPEAKERS
Klaviyo is a marketing automation platform that unlocks the power of data across your tech stack. Achieve new levels of personalisation in your email and SMS to delight customers and supercharge your ROI. Own your data. Own your growth with Klaviyo.
Rob Boland
Rob loves to think outside the box and solve those "head scratching" problems that keep you awake at night. He works to bridge the gap between business and technology drawing on his experience working with hundreds of companies over the last 10 years
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Webinar: [Strategy Session] BFCM Offer and Promotion Strategy by Klaviyo Customer Education