Event description: We sometimes refer to Black Friday Cyber Monday (BFCM) as “the ecommerce World Cup (or Superbowl!)." Just like any major sports tournament, the winning team is usually the one who is the best prepared - with the best strategy in place. For BFCM, a key part of preparation is your offer and promotion strategy. In this session, we’ll explore a range of different discounting strategies (and even discount alternatives), so you can hit the playing field confident that you have what it takes to win.