Webinar: Nothing Is Wrong With Your ABM Strategy, But Your Execution is Failing by Third Door Media

About This Webinar

The verdict is in: Sales and Marketing are aligned on ABM strategy but are falling short on execution. While 96% of Sales and Marketing leaders agree that personalized communications to prospects are the most effective, the majority agree that feasibility is a major challenge to personalization at scale. Stop missing opportunities! It’s time you got the most out of your investments in ABM.

Join this October 26th webinar to learn the findings of new research from Renegade and Conversica and explore practical tips for executing lead outreach like a champ.

Discover:

Where Marketers and Salespeople fall behind on scaling their ABM
Why status quo lets opportunities go unnoticed, unengaged, and underworked
How to squeeze all the value out of your ABM by adding Conversational AI

Drew Neisser

Founder, Renegade + CMO Huddles

Drew Neisser is the founder of Renegade, the research-driven B2B brand strategy boutique, and CMO Huddles, the fastest growing community of B2B CMOs. Uniquely wired as both strategist and writer, Drew has helped dozens of CMOs unleash their inner renegade and told the stories of over 450 marketers via a top-rated podcast for CMOs, Renegade Marketers Unite, the live-streaming show Renegade Marketers Live, his CMO Spotlight column for AdAge, and his lastest book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands.

Drew has been a featured marketing expert on ABC News, CNBC, CBS Radio and Tony Robbins’ podcast among many others. He earned a BA in history from Duke University, lives in Manhattan with his wife and is the proud parent of two delightful grown-ups and a French bulldog named Louie. He currently sits on the boards of the Urban Green Council and the Duke Alumni Association. An avid Ben Franklin fan, Drew’s favorite aphorism remains, “Well done is better than well said.”

Sonny Dasgupta

Head of Product Marketing, Conversica

Sonny Dasgupta is the head of product marketing at Conversica. He is a consummate marketer, a well-known speaker, and a passionate storyteller, with over 15 years of B2B sales and marketing experience. Before joining Conversica, Sonny was the head of product marketing at the SAP Customer Data Cloud. Prior to SAP, Sonny led product marketing at HPE/Micro Focus for their Cybersecurity portfolio. Earlier in his career, he spent almost nine years executing marketing strategies and demand gen programs to build market presence for GRC, IAM and Mobile solutions.

Jon Russo

CMO & Founder, B2B Fusion

Jon is a three-time global CMO in successful public and private SaaS companies in Silicon Valley, New York City and Luxembourg, scaling businesses through two acquisitions and another through an I.P.O. representing over $3 billion in total market value. He has a passion for digital marketing as an Eloqua Master, Marketo Certified User, Salesforce Sales Admin Certified User with a deep understanding of email deliverability as the first CMO of ReturnPath (Validity). Today he leads B2B Fusion – a sales and marketing performance firm with a focus on Account-Based Strategies and its measurement.

James B. Stanton

Vice President of Marketing, Empyrean Benefit Solutions

James is a long-standing member of the innovation economy. He’s introduced new go-to-market strategies at venerable brands like Gartner, helped to ignite passion for enduring consumer brands like Hard Rock Café, and developed entirely new revenue models for holding companies like The Daily Mail Group. For the past several years, James has worked at the intersection of HR & Healthcare tech in the Benefits & Wellness space. Formerly the Head of Marketing for Benefitfocus and now VP Marketing & Communications for Empyrean, James is working to transform the role that benefits play in building successful corporate cultures through employee resiliency.