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SIA & WorkFree presents - Pete Digs Deep...

Are you tired of delivering sales pitches that fall flat and fail to inspire your prospects to take action? Are you a Founder, CEO or Revenue leader in the SaaS industry wanting to develop frameworks that inject urgency and cause your prospects to act now?

Then don’t miss our upcoming episode of Pete Digs Deep featuring renowned revenue experts Pete Crosby, Nick Hernandez, and very special guest & author of the legendary blog post, The Greatest Sales Deck I've Ever Seen, Andy Raskin; as they dig deep on Building Narratives That Drive Sales.

Throughout this panel, you’ll discover their powerful models for crafting compelling sales stories that resonate with your ICP prospects. You’ll learn how to build a narrative that truly engages your target audience, create a sense of urgency that motivates your prospects to act and master the art of storytelling that hooks your prospects and leaves them wanting more.

With years of experience in the SaaS industry, Pete, Nick, and Andy will share their expertise and real-world examples to help you and your sales & marketing teams unlock your full potential. They’ll reveal the secrets behind their success in creating sales narratives that drive conversions and give you actionable insights that you can immediately apply to your own revenue strategy.

So join us for The Greatest Sales Deck I've Ever Seen: Building Narratives That Power Growth and take your sales game to the next level!
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Founder at Pete Crosby Revenue
Pete is a coach, lecturer & advisor, focussing on the successful design & execution of SaaS revenue & growth strategies. He conceived, wrote & teaches The Definitive Guide to Revenue Leadership syllabus at Sales Impact Academy. He is a 4x successful scale up revenue leader, most recently as CRO at Ometria, who Deloitte placed in the Top 10 growth businesses in the UK with revenue acceleration above 3000%. Now the Founder of Pete Crosby Revenue, he provides revenue advice to more than 50 start-ups & scale-ups throughout the US, Europe & APAC. He is the host of Pete Digs Deep, a monthly SaaS panel show which attracts up to 700 live attendees, and is a founding member of both the London & Manchester Revenue Collectives (now known as Pavilion).
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Founder at Strategic Narrative
Andy helps CEOs align their teams around a strategic narrative — to power success in sales, marketing, fundraising, product and recruiting. His clients include venture-backed companies funded by Andreessen Horowitz, First Round Capital, GV and other top investors. Andy has also led strategic narrative training at Salesforce, Uber, Square, Yelp, VMware, Intel and General Assembly.
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CEO & Founder at 360Learning
Nick Hernandez is the CEO and Founder of 360Learning, a leading advisor and investor in the SaaS technology industry, and the author of Collaborative Learning: How to Upskill from Within and Turn L&D into Your Competitive Advantage.

Nick founded 360Learning in 2013 and has since grown the company into a leader in the EdTech sector. In late 2021, Nick and his team secured $200m in funding from Sumeru, SoftBank, and Silverlake for 360Learning to continue their mission of championing upskilling from within through collaborative learning. He is based in Paris, France.
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VP of Marketing
B2B brand marketer, mostly for tech startups, with sector experience in MarTech, EdTech, and FinTech. Adam is currently VP Marketing at Sales Impact Academy.

Prior to SIA, Adam was the Head of Branding and Product Marketing at Nexford University, which is making quality education more affordable and accessible around the world. Previously, he was VP of Marketing for CourseKey, which helps the world's best vocational school train essential workers at scale. Prior to CourseKey, Adam ran B2B and branding at Trilogy Education Services, a workforce accelerator that partners with the leading universities (think Harvard, Columbia, etc.) to power skills-based training programs. Adam joined pre-Series A and helped manage the Trilogy brand to a $750 million exit to 2U in May 2019. Trilogy was the fastest-growing EdTech company in history and the second largest acquisition of an EdTech company.
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