Webinar: Effective Consumer Marketing for Founders by PGS University

About this Course

In this unique course, I outline cutting edge behavioral theory behind effective consumer marketing campaigns, how to organize your thinking before hiring agencies and how to think through marketing playbooks based on the Phase of development. I also walk through you best practices in effective creative. Finally, I teach you how to measure campaign effectiveness using the right KPIs for fast-growing brands.

Watch the Course Trailer!

Your Instructor

Dr. James Richardson

Founder, PGS

Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped nearly 100 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, and Frito-Lay, as well as other emerging brands such as Once Upon a Farm, Dr. Squatch Soap, Proven skincare, Rebel creamery, and June Shine kombucha.

James is the author of “Ramping Your Brand: How to Ride the Killer CPG Growth Curve,” an award-winning, best-selling business book on Amazon. He also hosts his podcast—Startup Confidential.

This Course Has 3 Sections

Effective Consumer Marketing - Session #1

Wednesday, September 7, 2022 · 7:00 AM MST

In the first session, I give a brief course overview and teach the behavior theory behind effective marketing as well as how to organize your objectives and gather the data you need to effectively create/execute campaigns.

Sections include:

1. What is Consumer Marketing?
2. Key Objectives by Phase
3. Writing a Creative Brief
4. Fan Insights You Will Need

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Session #2 - Creating Your Playbook

Wednesday, September 14, 2022 · 4:30 PM MST

In this session, I'll cover best practices in great detail, including three recent case studies of highly effective digital ads in the CPG world.

Sections include:

1. Following Your Fan's Behavior
2. Communication Best Practices for the 2020s
3. Channel Options by Phase
4. Test-n-Learn
5. Budgetary Guidance

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Session #3 - Measuring the Results

Monday, September 26, 2022 · 7:30 PM MST

This is the session where you learn how to keep your team brutally honest about what it's achieving. Free, validated survey questions are included for immediate use.

Sections include:

1. Marketing’s Two KPIs
2. Understanding Geography’s Role
3. Pro Tips on Measuring Data Trends
4. Measuring Awareness Growth
5. Measuring HH Penetration Growth

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All online sales of courses, training, or events offered by Premium Growth Solutions LLC are final. There are no refunds due to the digital nature of the product. PGS reserves the right to exclude individuals from events based on corporate policies, event screening criteria, or previous poor behavior. Refunds will be issued to anyone screened out.