Many retirement clients we speak to think 'annuity' is a dirty word.
And in some regard, it is!
That word is so bad in our business that we bend over backward to avoid using the word 'annuity' in our sales pitches.
Some of our clients, who seem to love the idea of guaranteed lifetime income, suddenly clam up once they realize that income is provided by an 'annuity'.
What do we do?
How do we get our clients to open their minds to annuity products after they have been programmed to run from them?