Strategies to win with first-party data in the dynamic data landscape
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About This Webinar
As privacy regulations evolve and consumer data preferences shift, marketers face the dual challenge of delivering personalized experiences while maintaining compliance and respecting user privacy. This webinar will provide actionable insights on navigating these complexities, offering best practices for responsibly collecting and managing first-party data.

We’ll explore practical tips to stay ahead of privacy regulations, strategies for building trust with data-wary customers, and methods for simplifying data integration across large organizations. We'll cover industry-specific considerations, such as handling highly regulated sectors, and real-world examples of balancing personalization and privacy. Additionally, we'll address challenges posed by opt-out technologies like Apple’s Do Not Track and discuss the emerging role of generative AI in consent-driven advertising.

Join us to learn how to future-proof your data strategies, overcome barriers to personalization, and build a privacy-first marketing approach that meets both business goals and user expectations.
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Arshdeep Sood
Senior Solutions Engineer
Arshdeep Sood serves as Senior Solutions Engineer at OneTrust, unlocking every company’s value and potential to thrive by doing what’s good for people and the planet. In her role, Arshdeep supports the OneTrust’s Consent & Preference Management where she provides technical and strategic advice to companies on how to drive engaging user experiences while building trust and demonstrating regulatory compliance. Arshdeep earned a Masters in Electrical & Computer Engineering at Georgia Institute of Technology and holds multiple certifications – FIP, CIPP/E, CIPM, Management of Technology (Scheller College of Business).
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