Boost Your BFCM Sales With Proven Marketing and Ecommerce Tactics

In this webinar, we'll discuss proven marketing and ecommerce tactics you can use to maximize your Black Friday/Cyber Monday performance featuring insights from Ripple Junction, Chief Detective, La Jolla Group and Maropost. We also have special pre-recorded cameo appearances from 2024 'CommerceNext Retail Woman of the Year' Stephanie Urban, REDCON1 CMO Ryan Monahan and retail veteran Shawna Hausman who will be sharing their tips and tricks. Join us to learn how to boost engagement, conversions, and revenue just in time for the biggest shopping days of the year.

Specifically, we will cover:

Discounting and Promotions : How to prepare for quick adjustments and, most importantly, when and how to resist the temptation of deep discounting to drive sales.
Reinforcing Promotional Messaging : The importance of repeating promotions at checkout to reduce cart abandonment.
Boosting Site Speed : Practical steps to improve your site speed, the often-overlooked factor that silently hurts conversions.
Paid Search Guardrails : How to set spending boundaries that keep you on track while maintaining flexibility to capitalize on unexpected trends.
Back to Basics : Tips for avoiding preventable mistakes, like ensuring your marketing payment methods are updated and can handle increased spending.

Speakers:

• Vishwas Bharadwaj, Senior Vice President, eCommerce, Amazon, DTC, Ripple Junction
• Nathaniel Lee, COO, Chief Detective
• Elizabeth Krause, VP Digital and eComm, La Jolla Group
• Tim Schulz, VP Product, Commerce Cloud, Maropost
• Moderated by: Allan Dick, CoFounder, CommerceNext

Sponsored by Maropost