Prioritising 5 essential marketing channels for your business

Deciding which channels to use and for what purposes is critical to every business strategy regardless of whether you're a marketer in a B2B or B2C company. Get it wrong and you could spend a lot of time and money trying to chase a market that isn't the right ‘fit’ for your brand. Get it right and you can reap the rewards of reaching and retaining your customers. With so many marketing channels available, it’s hard to know where to begin. Have no fear! Join dotdigital's Partnerships Manager- SE Asia, Matthew McClelland for this essential workshop as he helps you prioritise the five key marketing channels you need to leverage today:

• SMS and WhatsApp
• Live chat
• Email
• Display ads
• Push notifications