The Dos and Don’ts of B2B Podcasting

Considering a podcast as part of your 2023 content marketing strategy? Congratulations! You realize the value a smartly produced podcast can deliver for your brand and business. Just make sure you have your ducks in a row.

Podcasting is a unique opportunity to meet your audience where they are — in their homes, on their commute, at the gym or on a plane. Listeners welcome you into their lives as trusted advisers, and all you need to do is provide worthwhile conversations. Sounds easy, right?

But this is a crowded market. Each year, thousands of people start podcasts, like Chad and Brad from finance who want to talk about stocks. Everyone’s happy — at first. But then Chad runs out of topics, Brad’s Q4 is too busy, and suddenly, everyone asks, “Why are we even doing this?”

In 2023, you need a strategic plan for your B2B podcast.

Don’t be like Chad and Brad. Make a show that people enjoy and serves your business goals.

Do join Rep Cap Client Success Manager Devon McGrath on Tuesday, Feb. 15, at 11 am Central to learn the dos and don’ts of B2B podcasting so you can produce a show that delights your audience, builds brand awareness and keeps them coming back for more.