Marketing automation 101: From spam to genuine engagement

Marketing automation is changing how businesses connect with customers – but are you making the most of it? We've all received those generic, impersonal automated messages that feel more like noise than value. When used strategically, automation has the power to foster genuine engagement and drive real results instead of missed opportunities.

Join our webinar, 'Marketing automation 101', where we break down the essentials and uncover how to do it right. Whether you've heard the term before or are simply curious about how it works, this session will answer all your key questions:
* What is marketing automation, really?
* What is not marketing automation?
* What tangible value does it bring to businesses?
* The latest trends shaping the future of automation.
* Real-life examples, both brilliant and ineffective, of marketing automation in action.

This webinar is designed for:
* Anyone exploring marketing automation for the first time.
* Decision-makers responsible for marketing and sales performance.
* Curious minds eager to understand the potential of marketing automation.

Whether you're a beginner or looking to refine your approach, you'll leave this session with valuable insights and practical takeaways to help you make smarter automation decisions.