Webinar: Bring your venue alive using EDGE Venues, SEO and Content Marketing by EDGE Venues

Bring your venue alive using EDGE Venues, SEO and Content Marketing

About

Join EDGE Venues in for our final webinar in our successful series of Digital Marketing Masterclasses in conjunction with Anicca Digital.

In this webinar EDGE Venues will take you through a recap of the previous sessions as well as some insight on what is coming next for the platform. We will discuss how EDGE needs to be a vital part of your marketing strategy moving forward We will make sure that you know how to get the most out of EDGE to ensure that you are at the forefront and will win business.

Sukh Singh from Anicca will go over the basic areas of SEO and content, touch on how PR helps in both areas and relate all of this with the venue and events industry.

We will also list quick-wins and answer specific questions you might have in a Q&A session at the end.

Agenda

Introduction and polls
EDGE Venues - Tracy Winsworth & Claudine Edgcumbe - Maximising EDGE
Anicca Digital - Bring your venue alive using SEO and Content Marketing
Questions and wrap up

Presenters

Jacqui Kavanagh

CEO Trinity EDGE Holdings

Jacqui Kavanagh has been a passionate supporter of the Meetings and Events Industry for over 20 years. She is responsible for driving innovation within our sector through brave technology tools and development. As well as being a Hotel Manager by trade she is also a keen Marketeer holding her CIM qualifications, hence combining technology and the MICE sector is a real fit for her.

Jacqui believes that our whole industry is shifting to a real digital drive and we need to be at the forefront as Venues and Event Professionals rather than faceless technology only tools. This belief resulted in the launch of EDGE Venues in December 2018. Trinity and EDGE complement each other at the forefront of our Events venue procurement sector.

Tracy Winsworth

Managing Director EDGE Venues

Managing Director - EDGE Venues
Tracy Winsworth has worked at Trinity and now EDGE Venues for over 10 years initially heading up all of the finance function. After a couple years Tracy was keen to get more involved in the industry and moved to the role of Commercial Director, responsible for all preferred partnerships with suppliers.

EDGE Venues was launched in December 2018 and Tracy was heavily involved in promoting EDGE to venues, but more specifically to groups which she had build strong relationships with during her role as Commercial Director. Recently promoted to Managing Director of EDGE, Tracy is now involved in all aspects of the business including sales and marketing.

Claudine Edgcumbe

Director of Sales EDGE Venues

Having previously worked in Digital Media and Publishing for the last 10 years, Claudine Edgcumbe joined EDGE Venues in September 2019, taking on the newly created role Director of Sales.
Claudine's focus is keeping all our venues up to date with everything on EDGE and ensuring all venues are aware of all the benefits of upgrading to EDGE and how EDGE is an important part of a venues Marketing Strategy.

Sukh Singh

Head of SEO - Anicca Digital

Sukh graduated from De Montfort University with a degree in Multimedia Computing in 2007 and began his career working as a Web Designer and Developer which he did for 3 years. After becoming interested in conversions rather than just web builds, he made the transition into SEO. For the last 7 years Sukh has worked on a wide range of SEO campaigns incorporating his tech knowledge and gaining experience from 3 agencies and as a freelancer in on-site, off site SEO, traditional marketing techniques and business development. As head of Technical SEO, Sukh enjoys solving tech issues and thoroughly enjoys working with the team of superstars at Anicca. Likes: All things tech, reading, playing the Tabla, brie and crackers Dislikes: Starting a book or a movie and realising its bad, but being too far committed to leave it, seeing it through to the bitter end.