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Did you know that 64% of marketers are more likely to hire a new employee with AI certification compared to someone without?

According to our latest research, the #1 skill that teams lack in their team in 2024 is AI Strategy Development & AI in Digital Marketing. With the rapid progress of technologies like generative AI driving the need for extensive reskilling and upskilling, leaders in higher education must ensure that learners acquire the crucial skills needed to bridge the skills gap.

Join academic experts Francis Mulleady, Senior Teaching Fellow in Digital Marketing at Aston University and Dr Prachi Gala, Assistant Professor of Marketing and Professional Sales at Kennesaw State University with host Dr Alex Tierney, Senior Global Account Manager for a live panel on 24th September, 2024.

Join the live panel to explore:

- Learn key findings from top CMOs and L&D experts about market skills gaps.

- The impact of industry credentials on enhancing students' real-world skills and readiness.

- Get 4 strategies to address marketing skills gaps for the 2025 academic year.

- Enjoy complimentary access to our AI course and enhance your curriculum with high-quality content.

Find out how your university can succeed in 2025. Join our live conversation with Aston University and Kennesaw State University academic experts on closing the skills gap and enhancing real-world skills.
Agenda
  • Learn key findings from top CMOs and L&D experts about market skills gaps.
  • The impact of industry credentials on enhancing students' real-world skills and readiness.
  • Get 4 strategies to address marketing skills gaps for the 2025 academic year.
  • Enjoy complimentary access to our AI course and enhance your curriculum with high-quality content.
Presenters
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Digital Marketing Institute
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Dr Alex Tierney
Senior Global Account Manager at DMI
Alex joined the DMI in 2019. As a Global Partner Account Manager, she explores opportunities to develop existing partnerships with education partners internationally.
Before her moving into Account Management, she was the programme manager for the DMI Expert and Masters courses, helping to deliver programmes within the DMI’s expanding network.
Before joining the DMI, Alex worked as a lecturer, tutor, and researcher in Irish universities.
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Dr Prachi Gala
Assistant Professor of Marketing and Professional Sales at Kennesaw State University
Dr. Prachi Gala is an Assistant Professor of Marketing and Professional Sales at Kennesaw State University. She earned her PhD in Marketing and Business Administration from the University of Mississippi. Prachi has an MBA in Marketing from Mumbai University and has worked as a business analyst at Deloitte and a marketing researcher at IMRB. Her research focuses on leadership behaviors and their effects on marketing outcomes, ROI, and profitability. Her publications span topics from AI to CEO personalities in journals like the European Journal of Marketing.
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Francis Mulleady
Senior Teaching Fellow in Digital Marketing at Aston University
Francis has over 25 years of experience lecturing in UK Higher Education. He joined Aston in June 2020 as a Senior Teaching Fellow in Digital Marketing. Previously, he has worked at Oxford Brookes University as a Senior Lecturer and for over 20 years at the University of Westminster as a Senior Lecturer in International Business Strategy. From 2021-22, he designed the MSc. Strategic Digital Marketing at Aston which was launched in September 2022 with two intakes a year.
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