From Basic to Brilliant: How to do B2B Comms Creatively

ABOUT THIS WEBINAR
Catch eyes and deliver results with B2B creativity.

The brands that truly capture people’s attention are the ones that use creativity to their advantage. This applies to B2B just as much as B2C. But what does it really mean to be creative in B2B?

We’ve hand-picked some of the most creative Brands2Life clients and partners to give you a glimpse into the secrets behind award-winning, eye-catching B2B creative. They’ll be joined by our MD of Digital, Social & Influencer, Kinda Jackson, to guide you through upping your creativity to build deeper connections and drive real business impact.

Together, they’ll discuss the opportunities that exist for B2B marketers and how creativity can (and must) be a part of your campaigns if you want to cut through the never-ending noise on social.

N.B. This webinar is designed for in-house comms pros and marketers only.
AGENDA
  • The current state of creativity in B2B
  • The role of emotion in B2B comms
  • Key lessons so far for B2B marketers
  • How to translate creative campaigns into business impact – nationally or internationally
  • Being creative with smaller budgets
  • And more!
ADDITIONAL INFO
  • Duration: 1 hour
  • Price: Free
  • Language: English
  • Who can attend? Anyone with the event link can attend
  • Dial-in available? (listen only): Not available.
FEATURED PRESENTERS
  • Webinar hosting presenter

    Kinda Jackson

    Managing Director, Digital, Social & Influencer, Brands2Life
    Kinda is a digital marketing and communications specialist with over 20 years of experience. A mix of pure play digital, marketing and PR experience allows for a 360° approach to digital, social and content strategies and communications.
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  • Webinar hosting presenter

    Steve Kearns

    Global Head of Content, Marketing Solutions, LinkedIn
    Steve Kearns leads content marketing on behalf of LinkedIn's advertising business, Adweek's 2023 B2B Brand of the Year. In his seven years with the professional network, Steve and his team more than 10Xed their channels' follower count.
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  • Webinar hosting presenter

    Stefan Lundin

    Manager, Global Editorial Planning, Tetra Pak
    Stefan has spent over 20 years in marketing and communications, primarily for global B2B brands. Combining experience from PR, experiential and digital marketing, he’s on a quest to make brands become better storytellers and show their personality.
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  • Webinar hosting presenter

    Steve Vinall

    Director, Global Brand and Communications, Bynder
    Steve Vinall is the Director of Global Brand and Communications at Bynder, the global leader in digital asset management. Steve is an award-winning brand and communications leader, with more than twenty years of experience in the industry.
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  • Webinar hosting presenter

    Patrick Yiu

    Content & Channels Lead, Vodafone Group
    Patrick is Content & Channels Lead for Vodafone Group. In his role he oversees written and visual content produced for a diverse range of audiences, and the channels on which it’s published, including social media and Vodafone.com.
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  • Webinar hosting presenter

    Fiona Goldsworthy

    Managing Director, Business & Technology, Brands2Life
    As MD of Business & Technology at Brands2Life, Fiona is responsible for the development of her clients’ communications and marketing communications strategies and their success.
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