Webinar: Why value is central to retention and what you can do about it by Mash Media Group

on-demand webinar

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About This Webinar

This panel will discuss:
• Price versus Value
• Sensitivity and Elasticity
• Building pricing strategy
• Customer-first retention and yield strategies
• The Week case study
• 5 things you can do right now

Agenda

AdTech and Revenue

Presenters

Abi Spooner

Customer Strategy Officer, Future

Abi Spooner was Customer Strategy Officer at Dennis Publishing and after the company was bought in Oct 21, is now part of the Future Customer Revenues team. Abi pioneered the award-winning print and digital bundling strategy for current affairs brand The Week; and launched The Week Junior UK, the fastest growing children’s magazine of its time. She is influential in driving profitable and customer first strategies globally across UK and US brands and believes creativity really can start with a spreadsheet.

Emma Robinson

Head of Customer Experience, New Scientist

A direct marketing professional with 15 years experience in the B2C publishing industry, having worked across multiple publishers and brands including New Scientist for the last 3 years. With a proven track record in delivering excellent results and successful multichannel marketing campaigns across print and digital. Specialising in retention, onboarding and customer experience with a focus on reducing churn whilst showing significant yield growth and increasing life time value.

Vladi Shunturov

Global Recurring Revenue Product Lead, Stripe

Product lead for Recurring Revenue Products. Our team is building the modern revenue management finance stack for the Internet. We help recurring revenue companies grow and and scale their business, launch new products faster, capture and retain more revenue, and accept recurring payments globally.

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