With consumers spending more and more time online, the need for personalisation and compelling, attention-grabbing content has only intensified. But keeping up with consumer demand for creative variety and relevance has some marketers stretched to the point of collapse. On top of that, repurposing great content for different formats, sizes, languages and mediums can be a full time job in and of itself.

If you feel the creative process is taking up too much of your time, and that the sheer volume of content you have to produce to keep up is overwhelming, it's time to see how several brands are overcoming these challenges and successfully producing quality content at scale.

Join us for this very special webinar on 2 December, where you'll learn:

• New research on APAC consumers' response to brand creative assets


• How to achieve variety in performance and brand campaigns


• How to ramp up creative output, not burnout


• How to transition to an eCommerce-first approach by scaling creativity

Featuring subject experts from across the region, this is one webinar you do not want to miss!

AGENDA

3:00pm – Welcome and Intro

3:05am – Driving Brand Success with Creative Variety
Raushida Vasaiwala, General Manager, Celtra, APAC

• New research into what APAC consumers think of the brand creative assets they’re seeing


• Tips on achieving variety in performance and brand campaigns


• How traditional brands can successfully switch to being eCommerce-first by scaling creativity

3:40pm – Meeting the demand for personalisation
Mazen Mroueh, Global Digital Media and Tech Lead, FrieslandCampina
Eugene Lee, Regional Marketing Director (Asia), McDonald's
Roberto Saputra, Chief Brand Officer, Smartfren
Raushida Vasaiwala, General Manager, Celtra, APAC
Rezwana Manjur, Regional Editor, MARKETING-INTERACTIVE

• Bridging the content gap in the age of mass-personalisation


• Ramping up creative output, not burnout


• Successful storytelling in the age of automation

4.15pm End