Webinar: Beyond the Blast: Next-Level Email Strategy Requires Conversation Automation by Third Door Media

About This Webinar

Ever feel like you’re shouting into the void with your email campaigns? You send thousands and thousands of messages and the only response you get is link clicks. It’s a useful way to see who’s at least somewhat paying attention, but how do you handle all those leads who clicked and didn’t convert?

This is where standard marketing automation gets out of its depth—traditional, one-way email nurture just can’t provide the kind of personalized, back-and-forth experience needed to move lukewarm leads to sales-ready status. And the only way to scale that one-to-one communication is Conversation Automation: two-way, human-like conversations powered by AI that guide prospects to the next step in the buyer’s journey.

Companies using Conversation Automation as part of their email flow see an average of 9.88% response rate, nearly 4x more opportunities, and over 10x ROI.

Join this webinar to learn:

Why status quo email automation isn’t enough for today’s customers
How Conversation Automation increases quantity and quality of engagement, ultimately leading to higher conversion
Top Conversation Automation use cases and best practices for setting up campaigns that deliver big revenue results

Amanda Venezia

Senior Marketing Programs Manager, Conversica

Amanda Venezia is the Senior Marketing Programs Manager at Conversica with over 6 years of experience in Demand Generation, ABM, and Field and Event Marketing. She is passionate about creating unique and thoughtful experiences for leads and prospects in order to maximize awareness, create demand, and generate qualified pipeline for sales. Prior to Conversica, she worked across multiple industries and wore many hats at companies like CoreOS, LightStep, and Mattermost.

Kendra Matthews

Head of Product Marketing, Conversica

Kendra Matthews is the Head of Product Marketing at Conversica with over 15 years of experience in product marketing, messaging and GTM program execution. She is passionate about translating product capabilities into compelling business needs. Prior to Conversica, she was responsible for Product Management and GTM programs for some of the IT giants, Sun and Dell and smaller organizations Gravitant (purchased by IBM) and Formant.