5th Annual Membership & Marketing Virtual # 3

More Than A Toast

Noble Johnny Ryan, Aloha Shriners
President, Maui Shrine Club

Adventure Awaits: Launching the Next Great Era of Shrinedom

Oleksii Chuiko
Director of Operations, Asiya Shriners

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About: More Than A Toast

The Maui Shrine Club faced two immense challenges: declining participation post-pandemic and the devastation of the Maui wildfires. But their leadership refused to give up. They turned to the recently founded Order of the Inebriati—a group of passionate craft beverage enthusiasts within the club—to create a sanctuary for Noble brothers to find solace amidst the turmoil. What began as a shared love for craft beverages soon blossomed into a vital space for healing, fellowship, and community. The OIO not only revitalized camaraderie within the club but also became a powerhouse for fundraising and recruitment.
Join us for an inspiring session with Noble Johnny Ryan, OIO founder and Maui Shrine Club president, as he shares their extraordinary journey. Discover how they harnessed the power of social media, launched the wildly popular Order of the Inebriati podcast, and even tapped into AI technology to build a thriving brand and tribe. You'll learn the secrets to establishing a successful brewers' unit in your own temple, while navigating the intricacies of bylaws, legalities, and cultural nuances.
Prepare for an interactive, visually captivating presentation that will leave you inspired—and maybe a little thirsty!
Following this session, learners will be able to:
• Revitalized Fellowship: Discover how the Order of the Inebriati (OIO) reunited members and built a stronger, more connected community.
• Boosted Membership & Fundraising: Learn how the OIO’s innovative activities attracted new members and significantly increased fundraising for the Aloha Temple.
• Enhanced Brand Identity: Explore how the OIO used social media, podcasts, and creative marketing to establish a distinct and appealing brand that resonates.
• Reverse Mentorship Strategies: Uncover powerful techniques for younger Nobles to engage with and mentor their elders, bridging generational gaps and fostering collaboration.

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Adventure Awaits: Launching the Next Great Era of Shrinedom

Ready to captivate the next generation of Nobles—and keep them coming back for more? Join Oleksii Chuiko for a bold exploration of how to blend time-honored Masonic traditions with fresh, unforgettable experiences that speak to today’s seekers of community and adventure. You’ll learn how “dinner clubs” and outings can transform your Temple into a dynamic hub, how AI-driven marketing tools free you up to focus on building genuine fraternal bonds, and why now is the time to create new lore instead of reliving old glories. Discover how Asiya Shriners spent the last decade evolving into an inclusive brotherhood that thrives on road trips, concerts, fundraisers and group getaways—where the best ideas are born and legends are made. In this session, you’ll pick up practical tips for culture shifts, membership retention, and turning everyday meetings into can’t-miss moments. Walk away with the inspiration (and the roadmap) to launch your own golden age of Shrinedom, one extraordinary experience at a time.

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Certificate Opportunities

Complete all four virtual sessions (live or on-demand) to earn the Noble Academy Apprentice Certificate. To earn the prestigious Noble Academy Master Class Certificate, you must attend the in-person conference in Orlando, FL, on April 10-12, 2025, and complete all four virtual sessions. This comprehensive program recognizes your dedication and commitment to achieving excellence in your field.

The virtual event series will take place from 1-3 p.m. Eastern Standard Time. Live events will be recorded and made available on the Shriners International Education Foundation (SIEF) On Demand Virtual Event Series website for convenient access.

Learners seeking to obtain the Apprentice and/or Master Class Certificate must complete all four virtual sessions live or on-demand by Friday, June 13, 2025.

Please note virtual sessions are best viewed using the latest version of Chrome or Edge.