Analyzing the Digital Marketing Impact of COVID-19

CommerceNext continues its digital retail coverage of the coronavirus pandemic by analyzing WITHIN’s COVID-19 benchmarking data which tracks trends in ecommerce revenue, digital media ad spend, and conversion rate relative to the pre-COVID benchmark period.

In addition to reviewing WITHIN’s benchmarking data, the webinar will provide insights and recommendations on adjusting marketing spend, shifting spend among channels, marketing messages and COVID-19 adjusted KPIs, and how this varies depending on your category of business (essentials, fashion or luxury). Similar to the last webinar, live polling will take place to get a quick read on top-of-mind COVID-19 marketing topics.

SPEAKERS:

• Veronika Sonsev, Co-Founder, CommerceNext
• John Hazen, Chief Digital Officer, Boot Barn
• Bill Bass, CMO at FULLBEAUTY Brands
• Joe Yakuel, Founder and CEO of WITHIN

WITHIN's BENCHMARKING DATA Link:
► bit.ly/WITHINCOVID19Index2 ◄

Photo by Vladislav Babienko on Unsplash