LIVE LEARNING SESSION
[Ask the Experts] Google and Yahoo's New Sender Requirements
Don’t leave marketing dollars on the table by accidentally having emails land in spam. Join us as we break down Google and Yahoo's new sender requirements, going into effect February 2024.
Jan 16, 11:00:00 AM EST
By now, you're probably somewhat familiar with Google and Yahoo’s new sender requirements.

They can seem a little daunting, but fear not. We've heard your concerns, and we're bringing in the experts to make sure you're prepared. 


Join Kenneth Schwartzman, Senior Manager of Sales Engineering at Valimail, Paxton Nicholas, Email Operations Analyst, and Steve Sonnenberg, Senior Deliverability Consultant at Klaviyo, as we go through everything you need to know: 

  • What are the new requirements? 
  • Who do they impact? 
  • What do DMARC, SPF, DKIM, and DNS all actually mean? 
  • And most importantly, what do I need to do to make sure I'm compliant? 

Our panelists will share their expert insights and break down these changes for you. You can submit questions in advance using this form


Join this panel discussion and live Q&A, and get ready to start 2024 off right. 


Meet the panelists: 


Kenneth Schwartzman, Senior Manager, Sales Engineering at Valimail: Kenneth is an expert in the email authentication space. He has more than 6 years of experience helping organizations of all sizes reach their goal of enforcing DMARC. He currently leads the Sales Engineering team at Valimail and is based in San Francisco, California. 


Paxton Nicholas, Email Operations Analyst at Klaviyo: As an Email Operations Analyst at Klaviyo, Paxton works to spot patterns in the billions of emails flowing throughout our network. It's also his job to protect customers' ability to deliver emails to their recipients. 


Steve Sonnenberg, Senior Deliverability Specialist at Klaviyo: Steve currently works in strategy consulting on Klaviyo's Deliverability Strategy team. He brings over a decade of experience to this panel.


Intended audience: Join this session if you're looking for actionable insights to help you prep for Google and Yahoo's new sender requirements. 


Session breakdown: 


  • The first part of this session will be a panel discussion, during which the speakers will discuss the new requirements, who they impact, and how you can prepare. 
  • In the second part of this session, we will open the floor to live Q&A from the audience.


Tips for success: 

  • Don't clam up! We want to hear from you. Come to this session ready with any questions you would like to ask the panelists. 
  • If you would like to, you can submit questions in advance using this form. We will aggregate questions as best we can for the panel. 
  • Check out our on-demand Academy resource, How to meet Google and Yahoo's email sender requirements, to help you get prepped. 



WE'LL COVER:
  • The changes Google and Yahoo are making to sender requirements
  • Who these changes will impact 
  • How you can prepare 



SPEAKERS

Klaviyo (NYSE: KVYO) is the only CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster. Klaviyo (CLAY-vee-oh) helps relationship-driven brands like Paul Smith, Dermalogica, Grind, Simba Sleep and 167,000+ others deliver 1:1 experiences at scale, improve efficiency, and drive revenue.

Rob Boland
Rob loves to think outside the box and solve those "head scratching" problems that keep you awake at night. He works to bridge the gap between business and technology drawing on his experience working with hundreds of companies over the last 10 years
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Webinar: [Ask the Experts] Google and Yahoo's New Sender Requirements by Klaviyo Customer Education