From Dream to Reality: Business Goal Setting

So, you have a business idea… now what? Where do you start? How do turn this on-paper idea to something real?

As a former mental edge coach for the Phoenix Suns, NHL, NBA, MLB and NFL players, as well as author, speaker and a mentor to global leaders, CEOs and athletes, Darleen Santore (AKA "Coach Dar") knows a thing or two about setting goals and achieving them. Coach Dar blends her knowledge of science, psychology and achievement with her personal passion for life, and inspires those around her to aim higher and achieve more. During her session, Coach Dar will discuss how to build resiliency and consistency around goal setting. She will speak on the value of celebrating small wins and why "why power" is better than will power.

Julia Peixoto Peters will then join us on stage to share her story - a true example of "why power." Julia left her job as a successful attorney to pursue a career in coffee. Now the Founder and Co-owner of Peixoto Coffee, she shares her story of walking away from something certain to pursue a dream, and details how she did it and what she learned about running and scaling a brick-and-mortar business. Tune in to learn how to set and achieve business goals through her process that’s brought her much success.