As lockdown eases and more clients start to look at ramping up their marketing activity, it’s more important than ever to ensure that print remains an integral cog of their marketing mix after the Covid reset.

With that in mind, this latest Printweek webinar – in association with Canon – has been developed to arm you with some of the tools you need to best understand clients’ requirements and ensure you have the right conversations with the right people.

The session will draw on the experiences of two high-profile former marketing heads who between them have spent hundreds of millions of pounds on print, but, importantly, are not afraid to tell it how it is and detail how print needs to up its game if it’s to retain its place at the top table.

The webinar will also draw on some of the key findings from Canon’s latest Insight Report, which grilled print buyers, brand owners and agencies on their perception and usage of print.

By using the Insight Report and the real-world experiences of our expert panel the session will look at what keeps marketers awake at night; how data dispels the myth that only 50% of marketing works, but no one knows which 50%; how to change the conversation around print; whether the Covid reset represents a threat or an opportunity; and the challenges facing modern marketers and how PSPs can capitalise by alleviating them.

Top five takeaways
1. The key challenges the marketing community is facing today
2. What role print plays in a marketing mix and spend
3. Where the print opportunity lies in the marketing mix
4. What the obstacles are to using print in marketing and how to handle objections
5. The buyers’ wishlist and how PSPs can become better at selling print