Webinar: Fixing the 'broken rung' in the association industry by AssociationSuccess.org

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About This Webinar

This panel discussion of association professionals gets kicked off with a brief presentation on details from a 2019 McKinsey and Co. and LeanIn.org report, which identified the key issue in creating gender equality in organizational leadership as the fault of a missing “bottom rung” on the ladder into the C-suite. This session features three “big ideas” about how women and men in association management empower themselves and each other to create space at the table for all.

This will be a 60-minute session.

SURGE Connect is a production of AssociationSuccess.org and presented by Feathr, which provides multi-channel marketing technology used by 700 associations to grow membership, event attendance, and digital sponsorship revenue. Learn more at https://feathr.co today!

Lisa Campo

Senior marketing manager, American Staffing Association

Lisa Campo has worked in the association space since 2011. She is the senior marketing manager at the American Staffing Association. She has a wide variety of professional interests, including personal branding, change management strategy, and email design that works in Outlook 2016. Lisa earned her B.A. in communications–print journalism from Loyola University New Orleans. An elderly millennial curmudgeon, Lisa loves dogs, tolerates the Oxford comma, and hates word clouds.

Lauren Harley

Assistant Director of Education and Certification, MCI-USA (Managing Director, ARIAS-U.S.)

In Lauren’s current role at MCI USA, she serves as the managing director for The AIDA Reinsurance and Insurance Arbitration Society, ARIAS•U.S., a nonprofit corporation dedicated to improving the insurance and reinsurance arbitration process for the international and domestic markets. Prior to joining MCI USA, Lauren served as the program manager of membership marketing and association services for the National Association of Insurance and Financial Advisors (NAIFA). In just a short few months with NAIFA, her direct engagement with the more than 600 local and 50 state leaders and efficiency with being a consensus builder was rewarded with a promotion that positioned her as a direct liaison to a group of highly skilled CEOs and executive directors. In a previous role, Lauren was promoted to manager of continuing medical education and educational programs at the Heart Failure Society of America (HFSA). Her current career accomplishments include being selected as a 2019 ASAE NextGen leader and is an active member of the (ASAE) AMC Professionals Advisory Council.

Stephanie Kusibab

Strategist, consultant and coach

Stephanie Kusibab is an accomplished and versatile strategy consultant with more than 20 years’ experience delivering programs that accelerate growth and drive mission impact. Through broad business experience and perspective, she quickly understands and assesses a situation to identify growth opportunities across industries and professions. Stephanie believes the most powerful ideas come from bringing people together. Through deliberate, structured interactions digitally and in-person, she helps organizations tackle high-stakes conversations, mine diverse perspectives, generate new ideas, build stronger teams, and understand market opportunities. Stephanie and her team at Essentiam assist client organizations in defining their future through strategic planning, mission and vision creation, market analysis, leadership development, identification of new business opportunities, new product development initiatives and strategy coaching.

Amy Thomasson

marketing director, Congress of Neurological Surgeons

Amy is a strategist, content creator, and storyteller with extensive experience in marketing and communications, membership development, and volunteer management. She has worked in a variety of business environments ranging from the Fortune 500 to professional associations. Amy currently serves as the marketing director for the Congress of Neurological Surgeons. Amy is incredibly passionate about volunteerism within the association and nonprofit management community, and currently serves as co-chair of Association Forum’s Content Working Group, as well as a mentor to Forum’s Emerging Leaders. She is also a highly-rated speaker and article author, who has partnered with ASAE, Association Forum, AssociationSuccess.org, and standalone associations to deliver engaging content. Amy is a 2018 recipient of Association Forum and USAE’s Forty Under 40® Award. She has a BA in Communication from the University of Missouri-Columbia, an Executive Leadership certificate from Cornell University, and a Professional Fundraising certificate from Boston University.

Presented by Feathr

Feathr provides multi-channel marketing technology used by 700 associations to grow membership, event attendance, and digital sponsorship revenue. Leverage modern online channels including hyper-targeted ad campaigns (via social + programmatic) and influencer marketing campaigns (via speakers + sponsors), access detailed website analytics and "path to conversion" reporting – even for campaigns launched outside of Feathr – all from one unified dashboard. Feathr offers both a self-serve option (with training and support) and a "Concierge Implementation" option (with creative design + campaign execution). Learn more at https://feathr.co today!