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The Future of Selling in Foodservice Distribution

About This Webinar

The world of foodservice distribution is changing rapidly to reflect new economic realities. Price volatility, inflation, and changing consumer demands are impacting you and your customers. To stay ahead, your sellers must adapt with these changes or risk being left behind. In this panel discussion, sales and pricing leaders from leading foodservice companies in the U.S. and Europe will share their insights into the key trends shaping the industry—and how sellers can thrive in this new landscape and into the future.

Topics include:
• The latest shifts in operator demands and consumer preferences
• Adapting to new sales team dynamics and demographics
• Navigating evolving business models and supply chain disruptions
• Strategies to address regulatory changes impacting the industry

Whether you're leading a sales, revenue, or pricing team, this session will equip you with actionable insights to drive success in the rapidly changing foodservice distribution environment.

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter Zilliant Inc.
Leader in Price Management
Zilliant helps companies put pricing at the heart of their business by managing the entire pricing lifecycle with leading CPQ, price management & optimzation, and Revenue Intelligence applications. Zilliant’s data science, cloud-native software and passion for customer success deliver the highest ROI, fastest time to value and highest customer satisfaction. Learn more about how Zilliant helps companies unlock the full power of pricing at zilliant.com.
Webinar hosting presenter
VP, Customer & Industry Relations, Zilliant
Barrett spearheads Zilliant’s industry expertise and thought leadership in the pricing lifecycle domain, aligning Zilliant solutions to market needs and promoting pricing and sales best practices among our customers. Over the past three decades, Barrett has built and delivered optimization and pricing solutions to Fortune 500 businesses in diverse vertical industries including building materials manufacturing and distribution, industrial components manufacturing, semiconductor manufacturing, office supply distribution, hardware-software distribution, pharmaceutical and medical device distribution, telecommunications, and multiple travel and transportation verticals. He has held management positions at multiple software enterprises including Manugistics, Revenue Technologies, Talus Solutions and AtWork Technologies. Barrett is a frequent speaker and author on achieving rapid, sustainable profitability improvements through the application of pricing science. Barrett received both his Bachelor of Science in Applied Mathematics and his Master of Science in Operations Research from the Georgia Institute of Technology.
Webinar hosting presenter
SAP Industry Executive Advisory
John works with Wholesale Distributors across North America. Distributors are adjusting their business models and investigating new practices to differentiate themselves. For over 17 years, John has provided insight and advice on issues the industry is facing, helping them to understand how SAP can address some of their biggest challenges. John is a resident of Naperville, IL.
Webinar hosting presenter
Managing Director, SpaceOf.foundation ltd.; Interims Chief Digital and Transformation, Transgourmet
Michael has been working at the intersection of strategy, data & technology for over two decades.He has held various roles as a Chief Digital and Transformation officer, CEO digital services across B2B European Food retailers. Michael is also a serial entrepreneur, i.e. QSR-Sushi and passionate by connecting things that have not been connected before.
Webinar hosting presenter
Corporate Director of Business Solutions, Ben E. Keith Foods
Randy Richardson joined Ben E. Keith Foods as a District Sales Rep in 2008 in the San Antonio division. Over those 5 years he served as a District Sales Rep for the San Antonio division working in Galveston, TX.

In 2013 The Gulf Coast division in Houston, TX opened where Randy became a District Sales Manager until 2016 when he became the Director of Sales Training.

In 2018 he was promoted to his current position at Ben E. Keith’s General Office to lead the AIM (Zilliant) project. He is responsible for all front facing sales technology for sales and sales support. He has a BA in Speech Communications from Southwest Texas State University.
Webinar hosting presenter
Senior Director of Solutions Consulting, Zilliant
Thomas’ primary responsibility is to ensure Zilliant brings value to its customer and prospects. Thomas works with leading B2B companies to identify and quantify uncaptured profit and revenue that exists in their businesses today. Additionally, he helps Zilliant customers apply predictive intelligence to their data to achieve profitable growth, increase competitive advantage, reduce business complexity and successfully implement business transformation. Prior to joining Zilliant in 2016, Thomas led the EMEA client pricing team for Dell, and held various roles in competitive analysis, pricing initiative & transformation, omnichannel pricing & bid pricing. Thomas graduated from HEC MBA & ISEN (MSc engineering).
Hosted By
Zilliant webinar platform hosts The Future of Selling in Foodservice Distribution
Zilliant helps businesses put pricing at the heart of their business by managing the entire pricing lifecycle with leading CPQ, price management & optimization, and Revenue Intelligence applications. Zilliant’s data science, cloud-native software and passion for customer success deliver the highest ROI, fastest time to value and highest customer satisfaction. Learn more about how Zilliant helps companies unlock the full power of pricing at zilliant.com.
Attended (34)
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