3 Examples of “Free for Members” Loyalty Offers that Drive Big Results

About This Webinar

What if giving away something as small as drip coffee could dramatically increase your brand’s bottom line?

Loyalty programs are about more than giving away free stuff; a program is ultimately designed to keep guests engaged with your brand. But as part of a guest engagement strategy, a “free” offering can produce incredible results. One popular convenience brand saw a 30 percent lift in spend and a 25 percent increase in visits after deploying a free coffee offering. And that’s only the start of the story behind the value of “free.”

Paytronix Loyalty and Data Strategist, Donnie Fairbanks joins this webinar to explore results from three proven approaches to delivering on the “Free for Members” concept. Donnie’s analysis will include real world examples, performance benchmarks and best practices, to provide attendees a basis for bringing their programs to the next level through the power of “Free.”

Join this webinar to learn:

• Industry examples of “free for members” concepts that have delivered real results
• Best practices in shaping free offerings for your brand
• Performance benchmarks to measure your campaign success

Who can view: Everyone

Webinar Price: Free

Featured Presenters

Donald Fairbanks

Loyalty and Data Insights Strategist, Paytronix

A veteran of promotions and loyalty strategy spanning a broad mix of industries and iconic brands over the past 12 years, Donnie brings a particular focus on the customer relationship, helping C-stores take their programs beyond a simple transactional dynamic, where true brand loyalty lives. When not proactively problem solving for clients, he spends his free time optimizing his ROI in a number of competitive sports.

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Ryan Dilello

Content Specialist, Paytronix

As a restaurant and c-stores specialist at Paytronix, Ryan DiLello provides industry insights and advice to bring your guest engagement to the next level.

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Abbey Lewis

VP of Content Strategy, Winsight

Abbey Lewis is the VP of Content Strategy at Winsight LLC. In this role, Abbey oversees the editorial and content team across all of the industries Winsight serves: convenience, grocery, restaurant and the noncommercial foodservice industry. Prior to her current position, Abbey was the Content Director at FoodService Director magazine, Editor In Chief of Convenience Store Products magazine, and a contributing editor to CSP.

She lives in Oak Park, IL, where she spends all her free time with her husband and three children.

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Hosted By

Winsight

Winsight delivers connections and intelligence to four of the fastest-growing verticals—convenience retailing, grocery businesses, restaurants and noncommercial foodservice—through broad and cutting-edge platforms. No company is better positioned to meet the food industry’s needs than Winsight.

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