Bob Gordon, President and CEO of the Cypress Lawn Cemetery Association, has created a checklist with a proven track record for successfully presenting pre-need to families. In this interactive session, which incorporates videos of Bob himself talking with a family, he will demonstrate the fundamentals of building rapport to explaining the value of planning to how to close the contract. You’ll walk away with your own copy of the checklist to take back to your firm … so you can start using it right away!