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About This Webinar
Most AI conversations in multifamily are stuck at the surface. This one isn’t. Multifamily is at an inflection point—but most leaders still lack a clear path forward.
This isn’t about ChatGPT prompts or marketing automation tools. This is about how to build an actual AI strategy for your business—one that reimagines how you operate, compete, and connect with residents.
Join Marc Mathieu, AI Strategist at Venn and former SVP of AI Transformation at Salesforce—alongside Alex Abernathy, EVP of Marketing at Asset Living, Xiyao Yang, VP of Digital Marketing at Bozzuto and AI Evangelist Justin Jones, for a deep, executive-level discussion on what real transformation looks like. Drawing from industries that are already years into their AI evolution, this session will help multifamily leaders leapfrog the noise and move straight into action.
This is a vendor-neutral, expert-led conversation built for those preparing their 2025 strategy—not for those dabbling in AI, but for those ready to lead with it.
Agenda
- A clear picture of what real AI transformation looks like—from Marc’s experience at Salesforce and the industries already leading the charge
- A sharper filter for separating AI noise from true opportunity
- An honest look at where multifamily is falling behind—and what to do about it
- A strategic framework for bringing AI into operations, marketing, leasing, and the full resident journey
- Actionable insights to shape your 2025 AI roadmap with confidence
- Guidance on how to protect your business from AI misuse—and stay compliant with evolving regulations, including Fair Housing laws
- Direct access to leaders who’ve driven transformation at scale—and who are ready to help you do the same
When:
Monday, April 28, 2025 · 1:00 p.m. · Eastern Time (US & Canada)
Duration: 1 hour
Language:
English
Who can attend? Everyone
Dial-in available?
(listen only): No
Featured Presenters
AI Strategist, Venn
Former SVP of AI Transformation at Salesforce | Former Global CMO at Samsung | Unilever & Coca-Cola
Marc Mathieu is a globally recognized leader in AI-driven business transformation. As SVP of AI Transformation at Salesforce, he helped Fortune 500 companies reimagine their strategies around data, automation, and emerging technology—co-founding the Emerging Tech Studio to drive innovation at scale.
Marc has also held top marketing roles at Samsung, Unilever, and Coca-Cola, where he led global brand turnarounds and launched iconic campaigns like “Open Happiness” and “Crafting Brands for Life.”
Now at Venn, Marc is leading AI strategy to help transform how real estate operators connect with residents—building a more intelligent, personalized, and human-centric future for the multifamily industry.
Marc Mathieu is a globally recognized leader in AI-driven business transformation. As SVP of AI Transformation at Salesforce, he helped Fortune 500 companies reimagine their strategies around data, automation, and emerging technology—co-founding the Emerging Tech Studio to drive innovation at scale.
Marc has also held top marketing roles at Samsung, Unilever, and Coca-Cola, where he led global brand turnarounds and launched iconic campaigns like “Open Happiness” and “Crafting Brands for Life.”
Now at Venn, Marc is leading AI strategy to help transform how real estate operators connect with residents—building a more intelligent, personalized, and human-centric future for the multifamily industry.
EVP, Marketing at Asset Living
Alex Abernathy is Executive Vice President of Marketing at Asset Living, one of the largest property management firms in the U.S., operating 230,000+ units across 1,600 communities globally. With over 15 years in the industry, Alex leads the company’s global marketing strategy—spanning centralized national operations and specialized regional teams.
His experience runs deep across multifamily, student, build-to-rent, affordable, co-living, and active adult housing, with a global perspective shaped by work in 200+ U.S. markets and international regions including Canada, the UK, Mexico, and beyond.
A passionate advocate for thoughtful innovation in real estate, Alex has emerged as a leading voice in the intersection of marketing and AI. He’s led executive AI workshops at the Multifamily Social Media Summit for the past two years and is known for pushing the industry toward smarter, more human-centered adoption of technology.
His experience runs deep across multifamily, student, build-to-rent, affordable, co-living, and active adult housing, with a global perspective shaped by work in 200+ U.S. markets and international regions including Canada, the UK, Mexico, and beyond.
A passionate advocate for thoughtful innovation in real estate, Alex has emerged as a leading voice in the intersection of marketing and AI. He’s led executive AI workshops at the Multifamily Social Media Summit for the past two years and is known for pushing the industry toward smarter, more human-centered adoption of technology.
VP of Digital Marketing, Bozzuto
Xiyao Yang is the VP of Digital Marketing at Bozzuto, and focuses on developing innovative solutions maximize the efficiency of marketing investments. Xiyao’s team manages Bozzuto’s marketing data infrastructure, data strategy, and product performance evaluation. She recently introduced server-side tagging to all Bozzuto property websites and is working on a large-scale implementation of a customer data platform (CDP) for Bozzuto’s multifamily portfolio. She possesses a graduate degree in advertising research and has over ten years of experience in marketing analytics and research, media measurement, data science, and report automation.
AI Evangelist, Hyly.AI
Justin Jones is a techno-optimist with over a decade of experience bringing frontier technology to multifamily. He currently serves as AI Evangelist at Hyly.AI, leading efforts to drive awareness, adoption, and responsible implementation of artificial and business intelligence across the industry. Known for his clarity, energy, and practical insight, Justin co-hosts The AI XChange, a monthly executive roundtable on applied AI strategy, and has been featured at major events including NMHC’s OPTECH, NAA’s Apartmentalize, AIM, and the Multifamily Social Media Summit.
His real estate background includes leadership roles as Director of B2B Marketing at Realtor.com and as an industry marketing lead at Zumper and RadPad. In 2022, he founded Multifamily Q*Space, an affinity group dedicated to advancing LGBTQ+ professionals and allies in the industry.
Beyond business, Justin's diverse talents have graced the entertainment world. He made his Broadway debut in 2017's and has appeared on popular platforms such as Netflix and Showtime, and in the Lifetime original movie-musical Christmas Harmony, for which he co-wrote the songs.
His real estate background includes leadership roles as Director of B2B Marketing at Realtor.com and as an industry marketing lead at Zumper and RadPad. In 2022, he founded Multifamily Q*Space, an affinity group dedicated to advancing LGBTQ+ professionals and allies in the industry.
Beyond business, Justin's diverse talents have graced the entertainment world. He made his Broadway debut in 2017's and has appeared on popular platforms such as Netflix and Showtime, and in the Lifetime original movie-musical Christmas Harmony, for which he co-wrote the songs.
