About
With 75% of educators reporting that their biggest challenge is integrating AI training into existing programs, marketing educators face a critical challenge: how do we prepare students for an AI-driven industry? This session examines the evolving requirements of marketing roles and provides practical perspectives on adapting marketing education.

The session will explore:

- Current trends in AI's Impact on Marketing Practice

- Essential Skills for Marketing Graduates in an AI-enhanced workplace

- Approaches to Experiential Learning in marketing education

- Strategies for keeping the Curriculum Relevant and Future-focused

The webinar will combine industry insights with practical teaching approaches, offering educators concrete ideas for enriching their teaching practice.

Join us with Clark Boyd, CEO of Novela, expert in real-world marketing simulations, and a thought leader in innovative teaching approaches, and Dr. Alex Tierney from DMI, for a thought-provoking discussion about the future of marketing education.
When
Thursday, February 6, 2025 · 4:00 p.m. Dublin (GMT +0:00)
Presenters
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Digital Marketing Institute
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Dr Alex Tierney
Senior Global Account Manager at DMI
Alex joined the DMI in 2019. As a Global Partner Account Manager, she explores opportunities to develop existing partnerships with education partners internationally.
Before her moving into Account Management, she was the programme manager for the DMI Expert and Masters courses, helping to deliver programmes within the DMI’s expanding network.
Before joining the DMI, Alex worked as a lecturer, tutor, and researcher in Irish universities.
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Clark Boyd
CEO and founder of marketing simulations company Novela.
Clark Boyd is CEO and founder of marketing simulations company Novela. He is also a digital strategy consultant, author, and trainer. Over the last 12 years, he has devised and implemented international marketing strategies for brands including American Express, Adidas, and General Motors.

Today, Clark works with business schools at the University of Cambridge, Imperial College London, and Columbia University to design and deliver their executive-education courses on data analytics and digital marketing.

Clark is a certified Google trainer and runs Google workshops across Europe and the Middle East. This year, he has delivered keynote speeches at leadership events in Latin America, Europe, and the US.
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