Zillow's Plan to Replace REALTORS®: How to Protect Your Business

Get this: Zillow is "offering" a "7-Day Free Touring Agreement." Let us say something with absolute certainty: Zillow is NOT your friend. It does NOT work in the best interests of agents, and it is certainly NOT as "consumer first" as they want home buyers and sellers to believe.

Moreover, Zillow is now promoting agents as "Touring Guides" under this program, essentially for free. This means if a buyer decides to purchase a home during this 7-day period, the agent earns absolutely nothing. Can you believe that? No compensation for their effort and time—truly astonishing!

While we have all been inundated and distracted by the incredulous and caustic NAR Lawsuit Settlement headlines, Zillow has been making strong, bold, strategic moves that warrant our attention and concern... sooner – not later.

It wasn't always like this. When Zillow first came to market, it seemed like a great advertising platform for agents. It still does for many. However, over the past few years, they have been quietly inserting themselves in the path of not just COMPETING with agents but dethroning REALTORS® nationwide in a way that most have not even seen coming.

For those watching – Zillow is doubling down on that distraction and pulling out the stops to steal your market share and that of REALTORS® everywhere.