The show's over, but the learning doesn't have to stop.
Our theme this year was Flex, to reflect all the creative ways content marketers and brand journalists are continuing to adapt in the new economy.
Meet The Speakers
Lorraine Lee
Editorial Director at Prezi
Lorraine is a top-rated virtual keynote speaker and leader at the intersection of editorial and tech with more than 300,000 followers on LinkedIn who regularly turn to her for her insights and advice. Lorraine draws from her extensive experience to help professionals become more productive and successful on topics ranging from creating engaging virtual presentations and building a personal brand on LinkedIn to leading virtual teams and designing impactful hybrid meeting policies. She has spoken at Fortune 500 companies, tech firms, top-ranked universities, government-funded organizations, and more.
She is currently Editorial Director at Prezi, a virtual presentation and collaboration solution for hybrid work, and was previously an editor at LinkedIn.
Kelley Butler
Director of Marketing Content at Businessolver
Kelley's goal is to save the world, one correctly placed comma at a time. She has 22 years of experience in communications, starting her career in journalism before transitioning to content marketing in 2013. After previous Content Director and Editorial Director roles, she currently serves as the Director of Content Marketing at Businessolver, a technology company specializing in HR administration. At Businessolver, Kelley leads all strategy, development, and measurement for all internal and external content marketing, communications, public relations, and earned and owned media. She has precious little spare time, but spends what she has with her husband, her three children, her dog, and her in-home library.
The Sessions
Think Like a Content Boss with Jennifer Barrett
Jennifer Barrett, head of content at Fidelity and author of the book “Think Like a Breadwinner,” discusses her journey from financial...
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Speed to Market-ing with Randy Frisch
Representation Matters: Using Content Marketing to Enhance Diversity, Equity, and Inclusion with Kelley Butler
In addition to driving clicks, conversions, and MQLs, content marketers have the additional — but just as daunting — role as gatekeep...
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Inside Out: Using Your Proprietary Data to Drive Your Content Marketing with Kristin Gribben
How to Create a Content Strategy to Reach Your Audience Where They Are with Albert Qian
As modern marketers, we’re challenged with appealing to an audience that consumes content in drastically different ways. We need to d...
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Catalyst for Change: A Conversation with S. Mitra Kalita
Mirror World: Doubling Down on Multiversal Events with Stephanie Izquieta
Stephanie Izquieta, events content manager at Coindesk, explains why event organizers need to think beyond physical location and begi...
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Let's Tell Better Stories: How Marketing & HR Can Team Up to Amplify Diverse Voices with Rocki Howard
Reimagine How You Tell Stories on Social Media with Lyanne Alfaro
Lyanne Alfaro, a supervising producer and social media content director at Nasdaq, has spent her career working with emerging platfor...
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How to Stand Out on Video and Boost LinkedIn Presence with Lorraine Lee
In a world that’s increasingly relying on video, knowing how to present yourself and your message over video is going to be critical ...
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The Future of Content Strategy: A Panel with Luke Collins, Kelly Peters and Kanoe Namahoe
Content is a powerful engine for generating and capturing business value, but that kind of magic doesn't happen by accident. You need...
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