Knowing your audience has never been more important and offers a way for independent publishers to increase average revenue per visitor. The question is how?
In this session, we'll discuss the importance of audience engagement and how you can measure, benchmark, and monetize your reader engagement while increasing your
average revenue per visitor. By truly capturing the signal, publishers can realize the value of their audience and survive - even thrive - in a post-cookie world.
Speaker: Sovrn MD
Agenda
Ad Tech Revenue
Presenter
Dom Perkins
Managing Director UK & Europe, Sovrn
Dominic Perkins is Sovrn's Managing Director of the UK and EU based out of the company's London office. Dom has more than 25 years of digital advertising and online publishing experience - prior to Sovrn, he served as Digital Advertising Strategy Director at Immediate Media, Head of Programmatic, Data and Video at Time Inc, and Publisher Solutions Director at Collective.