About
There are many ways to use social and media data to inform your marketing decisions. But the most successful brands depend on data-driven insights to shed light on their overall brand health, analyze trends, anticipate consumer behavior and monitor the competition to ultimately grow their revenue. Forrester Research recently found 67% of brands that scored “advanced” in their insights-driven business maturity experienced 10% or higher revenue than the competition.

Join experts from NetBase Quid, who unveil how brands like Tesla, Lululemon and Nike found the secret of social and media data success by applying these insights to their business strategy and programs for maximum impact. You’ll learn how to:


  • Uncover meaningful, data-driven consumer and market insights
  • Apply rich insights to create more on-target campaigns and improve the outcomes
  • Define your metrics of success and generate positive ROI on your programs

Presenters
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Harvey Ranola
Global Head of Media Intelligence, NetBase Quid

Harvey has been developing and executing marketing and revenue operations strategies for more than 10 years. He also has a background in journalism and multimedia production, which has given him the opportunity to create content for media companies and brands like ESPN, Fox Sports and Taco Bell.
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Michael Seymour
Global Director of Market Research, NetBase Quid

Michael brings 15 years of experience in bringing products to market to NetBase Quid, focusing on helping businesses engage successfully with buyers, whether digitally and in person. His experience spans every aspect of GTM strategies, including product marketing, sales enablement, product management, sales, and product development.
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