How to engage your association's biggest fans with David Meerman Scott

David Meerman Scott helps companies and organizations generate attention and grow business in a real-time world. He spotted the online content revolution in its infancy and wrote five books about it including “The New Rules of Marketing & PR,” the definitive book on the topic, translated into 29 languages. Now, there’s a new inflection point. The pendulum has swung too far, creating a world of digital chaos. Tech-weary and bot-wary people are longing for human connection.

There are businesses and organizations who have learned to win by tapping into this mindset by creating a Fanocracy. David’s eleventh book, “Fanocracy” proves creating fandom is not something reserved just for celebrities, athletes, and authors. Creating a Fanocracyis rocket fuel used by forward-thinking companies and organizations of all sorts — including those from the most unlikely industries — to inspire and nurture true fans. David’s high-energy presentations highlight the strategies and success stories using bold images and video to energize audiences.