About
Institutions are piling into crypto – but many of the old problems persist. Company culture is under the microscope like never before, while there is still a lack of concrete regulation to tame the volatile sector. As investors worry about whether the industry can shake off recent setbacks, Financial News meets Sendi Young, the European chief of digital assets giant Ripple, for an insider's take.

Presenters
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Alex Daniel
Crypto-Fintech Correspondent, Financial News
Alex Daniel reports on the turbulent world of fintech and crypto for Financial News. He has previously written for London business paper City A.M., commercial real estate magazine Estates Gazette, and The Guardian newspaper.
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Sendi Young
Managing Director, Europe, Ripple
Sendi is a fintech executive with extensive international experience in financial services/payments and consulting, with focus on strategy, business development, partnerships, and product commercialization. She is currently the Managing Director of Europe for Ripple, where she oversees strategy and business growth in the UK & Europe. Before Ripple, Sendi spent 5 years at Mastercard in several leadership roles growing the Data & Services business; and led the Fintech & Digital Segment. Prior to Mastercard, Sendi delivered rapid operational optimisation to large corporates at the consultancy, AlixPartners; and led the development of a global cash management solution at HSBC. Sendi holds an MBA from Harvard Business School and BA in Economics from Brown University.
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