30-minute session
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About This Webinar
From July 1st, Google is set to begin migrating Google Shopping campaigns to Google Performance Max campaigns. To prepare, join us to learn how Performance Max will change the way businesses will advertise online and strategies for building optimal campaigns:


  • How Performance Max campaigns differ to Google Shopping campaigns
  • Best practices for building campaigns that deliver
  • Optimizing inputs for Performance Max campaigns


















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Melain Ly
Senior Marketing Manager, US, Channable
Melain Ly is the US marketing lead at Channable responsible for building GTM strategy and programs aimed at driving brand awareness, growth and product adoption. She enjoys keeping up with the ever evolving digital marketing and ecommerce landscape and sharing this knowledge with customers. A multidisciplinary marketer, prior to Channable, Melain held Brand Management roles at D2C ecommerce brands like Undone beauty and CPG brands under the Coty and Reckitt family of brands.
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