with Klaviyo x Cro Metrics
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About This Webinar
Join Cro Metrics and Klaviyo on 12/4/2024 at 1:00PM EST for an exclusive look at the evolving retail landscape. Drawing from Klaviyo's comprehensive research—including insights from 1,400+ executives and 8,500+ consumers—this webinar reveals crucial trends shaping modern commerce.

What you'll learn:

- Key shifts in consumer spending behavior and expectations
- Critical strategies for navigating the 2025 retail landscape
- Data-driven approaches to improve customer retention and loyalty
- Actionable insights to strengthen your competitive advantage

Industry experts will share exclusive findings from Klaviyo's State of eCommerce Report and Consumer Spending Report, providing you with practical strategies to drive growth in today's dynamic market.

Duration: 60 minutes

Register now to secure your spot and receive the full research findings post-webinar.

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Samantha McClure
Director of Marketing at Cro Metrics
Samantha comes to Cro Metrics with 14 years of experience leading marketing operations and strategy. Between her time spent as a Marketing Director at a medical device manufacturer and her tenure in senior leadership at branding and digital agencies – her work has helped companies from across nearly every industry vertical to grow, scale, and succeed in their respective marketplaces.
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Melanie Buck
Managing Director at Cro Metrics
Melanie has led some of the biggest digital efforts in politics and non-profit advocacy. She’s an expert in lead generation, testing and optimization and fundraising, and is well-versed in creating and exceeding key performance indicators, having led her clients in acquiring over 15 million qualified digital supporters and raising over $75 million in low-dollar individual contributions.

She has unique experience scaling high-growth companies, serving as an Executive Vice President, Managing Director and President of digital marketing agencies. Her early and sustained success has been driven by a deep dedication to building effective teams through empathetic leadership and emotional intelligence.
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Cooper Samples
Senior Agency Acquisition Partner Manager
Cooper Samples has been contributing to the Mid-Market & Enterprise agency partner program at Klaviyo for over 2 years now. Having come from other enterprise-level ecommerce SaaS companies, Cooper brings a wealth of knowledge of partner programs and all things channel sales. Today he works with a handful of selected agencies to drive growth for their lifecycle & retention marketing practices all while delivering new business opportunities to Klaviyo. Since joining, Cooper has brought on 20+ mid-market/enterprise brands with the help of his trusted agency partners.
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Ali Flowes
SR Lead Partner Marketing
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