Webinar: Marketing goals giving you a headache? How affiliate marketing achieves them all by AdExchanger Webinars

Marketing goals giving you a headache? How affiliate marketing achieves them all

About

Affiliate marketing is just bottom-of-the-funnel, discount-focused, spammy content sites, right?

Maybe that was the case 20 years ago. But today’s affiliate industry offers a kaleidoscope of different partners helping brands reach customers everywhere across the sales and marketing funnel.

In fact, with an influx of innovative strategic partners and ecommerce technologies emerging in the channel more recently, online brands can now solve any marketing challenge far beyond that traditional advertising funnel.

Need to drive more brand awareness and traffic to your store? There’s an affiliate solution for that.

Want to convert more shoppers into buyers? There’s an affiliate solution for that.

Looking to encourage repeat business and referrals? There’s an affiliate solution for that.

Tune in to hear how the affiliate channel has evolved into a gateway for novel advertising solutions and ecommerce technologies. And meet a selection of these businesses to find out first-hand how they’re helping online brands transform their sales and marketing efforts.

Presenters

David Lloyd

Chief Customer Officer at Awin

David joined Awin in January 2022, having previously been General Manager for Alibaba Group in the UK, Netherlands and Nordics. David brings international digital expertise after 15 years in leadership roles at both Alibaba and Google. At Alibaba, David helped hundreds of European businesses to launch their digital operations in China, while establishing and growing the teams in Northern Europe; at Google, among other roles he led the UK Retail & Technology sales and operations teams. With overall responsibility for Awin's relationship with its customers, David's focus is on ensuring that all customers, of every size, enjoy success and sustainable growth as they work with Awin.

Nicole Phillips-Bastian

Co-founder & CEO at Qatch

Nicole is the co-founder and CEO of Qatch, which aims to change how brands and consumers connect in the cookieless world. With almost 200K members and over 100 brand partners like Nike, Revolve, and Forever 21, Qatch is excited to be an innovator in the SMS-marketing space by helping brands reach brand new shoppers and personalize for them though Machine Learning and AI, to help brands keep acquisition costs low and relevancy high. Prior to founding Qatch, Nicole was a practicing attorney, with a JD and an LL.M in fashion law and regulations. She currently sits on the New York City Bar Associations Fashion Law Committee and is an advisor to several startups and nonprofits.

Hadi Alavi

CEO at Contester

Hadi Alavi is the CEO of Contester, a video commerce platform purpose-built to enhance affiliate partnerships. Hadi himself has 20 years’ experience across the marketing industry, from art direction and content production to designing and building marketing technologies.

Mark Camp

CEO & Founder at Propello Cloud

Mark Camp is the CEO and founder of Propello Cloud, an enterprise reward-centric loyalty tech platform. With nearly two decades of experience in marketing, Mark is a seasoned professional who has provided strategic guidance to numerous large organizations across both B2B and B2C sectors. In 2018, he founded Propello, a loyalty technology company with integrated expert consultancy. Mark strongly believes in leveraging brand partnerships to enhance the value proposition, increase customer retention, and as a channel to acquire new customers. He oversees a team of talented individuals specializing in commercial, creative, and digital aspects, and dedicates a significant portion of his time to consulting on projects for large international clients.

Alyssa Boyle

Senior Editor at AdExchanger

Alyssa Boyle covers the TV ecosystem from linear to video and connected TV. She also writes about measurement and data privacy. Her journalistic passions stem from a background in language and translation. She received her B.A. in linguistics and Korean studies from Binghamton University in 2020. When she isn’t writing, she’s probably deep in a history novel or busy performing stand-up comedy.

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