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AI-Driven Empathy: Supercharging Coca-Cola's Brand Identity with Behavioral Insights

About This Webinar

Join us as we unveil the power of empathy amplification and AI-driven decision-making in one of the world's most iconic beverage companies. Discover how Coca-Cola has harnessed the potential of AI to understand and respond to consumer emotions, bridging the gap between global brand consistency and local market nuances.

Below are three key takeaways which will be further exemplified by the presenters, providing tangible illustrations of our approach:

1. With the help of AI at every stage, we elevated research by scrutinizing the entire value chain - from design to insights delivery, fostering innovation and optimization.

2. Embracing AI and technology was pivotal to our process. Our utilization of natural language processing, AI algorithms, machine learning, and generative AI led to three breakthroughs: simplified setup via user-friendly platforms, enriched insights from diverse consumer data, and a user-friendly data access interface. This fusion boosted efficiency and user engagement.

3. We harnessed the power of AI, specifically generative AI, to revolutionize brand management by accurately measuring and understanding consumer emotions. However, the challenge extended to trusting AI-generated insights. We developed a robust multi-country, multi-study database that enabled pattern recognition and AI-assisted responses beyond the initial brief, driving value across markets and segments.

Featured Presenters
Webinar hosting presenter

Walid Benchama

Global Director, Shopper & Channel Insights at The Coca-Cola Company
Walid, Global Director of Shopper & Channel Insights at The Coca-Cola Company, has over 13 years of experience evenly split between insights and brand building in diverse markets, operating in Africa, Middle East, and North America. He is driven by his passion for innovative thinking, grounding business decision-making into consumer & human centricity; and the thrill in finding and developing talent. In his current role, he will jointly build and establish the futures practice in the areas of unified commerce journey understanding, channel futures and moment-of-truth behavioral approaches. Beyond work, Walid delves into creative writing, French baking, d’ auteur cinema debates, and scouting top food spots.
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Webinar hosting presenter

Luis Ladd

SVP Innovation & BSA at Hotspex
Luis spent the first decade of his career building businesses and consumer insights capabilities at Procter & Gamble, earning the Global CEO Award. His pioneering of multiscreen tools fortified the consumer products giant's bond with customers. Subsequently, as Global Director, Consumer Intelligence & Analytics at Genomma Lab, he established and nurtured the insights team and capacities. Now at Hotspex, Luis helms a squad of behavioral and data scientists as well as full stack technology developers. His team develops and deploys analytics and insights products from concept to implementation, spotting opportunities, overseeing technical development and managing launches.
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Webinar hosting presenter

Dr. Georg Wittenburg

Co-founder at Inspirient
Georg founded Inspirient after five years of ICT research and three years as a management consultant at the Boston Consulting Group (BCG). As CEO of an AI-first company, he looks back at a number of industry firsts, including the first time an AI-generated slide was presented at a company’s board meeting. Currently, he focuses on leveraging AI's latest advances to benefit data-driven firms. With a PhD from Freie Universität Berlin, Georg researched distributed systems and pattern recognition at INRIA Paris-Saclay. At BCG, he advised global corporations in logistics, automotive, and media. He was selected to join the BCG Henderson Institute, exploring innovation strategy and organizational algorithmics, exemplifying his commitment to pushing boundaries.
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