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About This Webinar
Email marketing is both an art and a science: it takes patience, testing, and a dash of creativity to get it just right. No matter who your customer is, improving your email marketing can result in enhanced brand loyalty and increased sales.

Join Salesforce Marketing Cloud and Litmus to discuss:

  • How to think about your emails within the larger customer journey
  • How to choose impactful KPIs that showcase customer engagement
  • Success stories from how brands have leveraged their systems & technologies to create personalized experiences for customers
  • How to add AI into your toolset to drive more engagement and save time

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Jaina Mistry
Senior Email Marketing Manager, Litmus
Jaina Mistry is an email marketer with nearly 15 years of experience in the industry and has worn almost as many email hats. When she’s not fine-tuning Litmus’ email marketing program you’ll find her baking up a storm in the kitchen.
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Ruth Bolster
Product Marketing Manager, Salesforce
Ruth Bolster is a Product Marketing Manager at Salesforce. Before joining Salesforce, she worked in higher education publishing as a sales rep, lead generation marketer, and product marketer. A Salesforce Certified Pardot Specialist, she assisted with her prior company’s Pardot rollout, leading department-wide trainings and implementing marketing automation best practices.
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Rachel Boyles
Senior Product Marketing Manager, Salesforce
Rachel Boyles is a Senior Product Marketing Manager at Salesforce focused on the email, content, and AI tools in Marketing Cloud. You’ll often find her presenting on webinars, connecting with customers, and helping email marketers create memorable moments.
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