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About This Webinar
When it comes to modern advertising strategies, it can feel like the latest and greatest technology always takes the spotlight. So it may be surprising to learn that an old school strategy like paid search, with its ease of use, ability to surface and harvest intent, and drive measurable performance, has influenced one of the most powerful new technologies in ad land: Connected TV.

The third pillar of performance, CTV, has a revolutionary new feature that you may still recognize right away: keyword targeting. Join MNTN to learn more about how CTV slots in next to your search strategy. In this session, you will learn:

  • Why performance marketing is a transferable skill set
  • How to succeed on CTV with the keywords you already use
  • About brands doing it correctly and maximizing their results
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Tyler Young
Senior Digital Marketing Analyst, MNTN
Tyler Young is a Senior Digital Marketing Analyst at MNTN. He has hands-on management of lead generation campaigns in Google, Meta, and LinkedIn (among other) advertising platforms. He provides internal recommendations for optimizations and overall campaign strategy. He reports on campaign performance via easily understood custom dashboards in Looker Studio. Tyler maintains constructive relationships with all major channel partners in order to stay on top of industry trends and gain early access to emerging technologies.
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Danny Goodwin
Managing Editor of Search Engine Land & Search Marketing Expo
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