About
In today’s competitive digital landscape, relying solely on Google Ads can limit your growth potential. Join us for this insightful webinar on 17th January 2025, from 9:00 AM to 10:00 AM, where we’ll explore effective alternative paid media channels that can help diversify your strategy, improve performance, and expand your reach.

Key takeaways include:

Identifying high-performing paid media platforms beyond Google Ads
Understanding audience targeting and creative formats across alternative channels
Leveraging social media, programmatic, and niche advertising for maximum impact
Managing budget allocation to optimise cross-platform performance
Whether you’re looking to reduce ad costs, reach new audiences, or improve ROAS, this session will provide actionable insights to strengthen your paid media strategy.

☐ Date: 17th January 2025
⏰ Time: 9:00 AM – 10:00 AM

Register now to secure your spot and explore new growth opportunities!
WEBINAR ENDED
Presenters
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
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Tony Ogbe
Marketing Manager
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Martin Jones
Senior Paid Media Account Manager
Martin has over a decade of experience in digital marketing. He began his career as a freelancer whilst travelling.
Since then Martin has worked across multiple industry verticals managing monthly budgets ranging from a few thousand to multiple millions across both the B2B & B2C space.
A specialist in international growth he has successfully delivered results for clients across paid search, shopping, social, affiliate, audio and digital out of home channels.
The key to his successful paid media approach resides in his combination of a data-driven focus, his love of good ad creative and establishing an omni-channel strategy for brands.
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